247 Cars Brand Guidelines
247 Cars Brand Guidelines
Brand Guidlines
247 Cars Logo
White Background
Black Background
Corporate Gradient Orange Background
247 Cars Logo
½a
a = logo diameter
½a
White Background
Light Colour Background
Corporate Gradient Orange Background
247 Cars Logo
Working with Corporate Colours
Gradient Logo on Black Background
White Logo on Black Background
Gradient Logo on White Background
Black Logo on White Background
White on Corporate Gradient Orange Background
Drop Tagline When using Small Logo Size
247 Cars Logo
Working with Corporate Colours
No Gradients in Logo Text
No Colour in Logo Text Without Full Colour
No Foreign Colours in Logo Inc. Gradients
No Images Used in Logos
No Moving the Tagline Position
No Tagline when using Small Logo
247 Cars Logo
Alternative Backgrounds
Black on Light Colour Background
Dark Orange on Light Orange Background
White on Dark Colour Background
Light Orange on Dark Orange Background
247 Cars Logo
Alternative Backgrounds
½a
a = logo diameter
½a
Black on Light Colour Background
Dark Orange on Light Orange Background
White on Dark Colour Background
Light Orange on Dark Orange Background
247 Cars Logo
Working with Foreign Colour Backgrounds
White on Dark Colour Background
Black on Light Colour Background
White on Dark Gradient Background
Black on Light Gradient Background
247 Cars Logo
Working with Foreign Colour Backgrounds
Black on Dark Colour Background
White on Light Colour Background
Colour only on Black, White or Orange
Colour on Gradient Background
Bee acting as a Logo
When the 247 Cars signature Bee is being used as standalone logo, the following rules apply.
Bee acting as a Logo
½a
a = logo diameter
½a
When the 247 Cars signature Bee is being used as standalone logo, the following rules apply.
Alternative Logo
No Bee On Smaller Sized Logo
Alternative Logo
½a
a = logo diameter
½a
No Bee On Smaller Sized Logo
Brand Fonts
Logo Fonts
Tag line font
Primary font
???? ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567?!&
Humanist 777 BT - Bold Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567?!&
Brand Fonts
Primary font
Online & Print
Humanist 777 BT - Extra Black Condensed ABCDEFGhijklmno1234567?!&
Humanist 777 BT - Bold Condensed ABCDEFGhijklmno1234567?!&
Humanist 777 BT - Light Condensed ABCDEFGhijklmno1234567?!&
Alternative font
Secondary font
Humanist 777 BT - Black Italic ABCDEFGhijklmno1234567?!&
Humanist 777 BT - Black ABCDEFGhijklmno1234567?!&
Humanist 777 BT - Bold Italic ABCDEFGhijklmno1234567?!&
Humanist 777 BT - Bold ABCDEFGhijklmno1234567?!&
Humanist 777 BT - Light ABCDEFGhijklmno1234567?!&
Humanist 777 BT - Light Italic ABCDEFGhijklmno1234567?!&
Corporate Colours
White
Example
Example
Black
Gradient Orange
Example
Top Left Light Orange* Bottom Right Dark Orange**
Angled -45°
*Light Orange: CMYK 0, 20, 100, 0 RBG 255, 204, 0 HEX #FFCC00
**Dark Orange: CMYK 0, 60, 100, 0 RBG 239, 125, 0 HEX #EF7D00
Corporate Colours
Light Orange
CMYK 0, 20, 100, 0
Example
RBG 255, 204, 0
HEX #FFCC00
Dark Orange
CMYK 0, 60, 100, 0
Example
RBG 239, 125, 0
HEX #EF7D00
Alternative Orange CMYK 0, 28, 100, 0
Example
RBG 252, 190, 0
HEX #FCBE00
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