Audi Tradition

Audi Tradition 11

Anniversary Dates 2020

Renaming of Audi NSU Auto Union AG as AUDI AG

35 years

After the name NSU stopped being used as a product name when production of the Ro 80 ended in 1977, consideration was given to changing the unusually long company name Audi NSU Auto Union AG, which was not very easy to remember. This name had never really become established in practice anyway because people generally used to refer to “Audi” or “Audi NSU”. The initial preference was for the company to be re- named as Auto Union AG. Ultimately, the decision was made with effect from 1 January 1985 to change the name of the company to AUDI AG, which seemed more sensible from the point of view of marketing strategy because the company and its products then all had the same, short, memorable name. At the same time as the name was changed, the company’s registered office was moved from Neckarsulm to Ingolstadt.