Audi Tradition

Audi Tradition 7

Anniversary Dates 2020

Audi TT and TTS

25 years

“An enthusiasts’ car with great charisma”; this was how Audi’s chairman at the time, Dr. Herbert Demel, described the Audi TT prototype design that was unveiled at the 1995 Frankfurt International Motor Show. The open-top version was first presented at the Tokyo Motor Show in the same year. Both show cars captivated audiences with their mix of design features including curves, radii, circles and straight lines. Car lovers who were eager to buy ultimately demanded the construction of the compact sports car based on the new transverse engine plat-

form. The Board decided in 1995 to continue to develop both vehicles to make them ready for production.

The 28-month period of development that followed resulted in some technical modifications. On the other hand, the striking shape of the design icon remained untouched, apart from a few minor details. No other concept car from Audi made its way into production with such faithful attention to detail. The first genera- tion of the Audi TT hit the market as a coupé in 1998, with the roadster following in 1999.