MiRiDER

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MAY 2022

INTRODUCTION MiRiDER is a family owned business currently in its 3rd year of trading. MiRiDER was conceived due to a lack of design choice in the folding ebike sector whilst it was clear a good opportunity was available in a growing industry. Capitalising on resource and experience within the rest of the groups companies, we've seen a rapid growth in notoriety and sales thanks to strong industry reviews and 5 star service levels. Our growing dealer network has been a large part of our success and is now over 120 outlets strong backed by immediate ordering and support. As we build our bikes inhouse and share a 50,000 sqft distribution centre, handling orders and replacements parts is second nature to us. We feel an opportunity to partner with London’s leading ebike store fulfils an ambition and strategically locates us to capture a large market place with our unique offering.

THE MiRiDER ONE Introducing a vibrant and dynamic 16 inch folding ebike that blends quality, functionality and feeling into a smart package for all. Hand built with care in the North West, the One features a weldless magnesium alloy frame, concealed battery, rear suspension, throttle boost, disk brakes and 5 power levels. With a maximum rider weight limit of 120kgs (19 stones), adjustable saddle and handlebar heights, the One is a true one size for all solution. Choose from 5 dynamic colour ways which feature a two-tone paint with protective lacquer layer. The bike is delivered fully assembled with our own PDI document, charger, welcome pack, kick stand, bell and a full charge.

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Compact, folding in seconds Weight (inc battery) 17.3kg* Up to 45 mile range** 7Ah / 252Wh Samsung battery 250 watt rear hub motor Puncture protection 2 year warranty

RRP £1595.00

*Approximate **Range dependant on rider weight, weather and terrain

THE MiRiDER ONE - FULLY CHARGED Our standard bike is great value and boasts a good spec, however with our experience and recent upgrades launching, we feel there is an opportunity to offer Fully Charged customers a higher spec'd product. Custom Sample bikes: Non Wrapped - + Hydraulic brakes, Colour LCD screen (with 5v USB output), CNC pedals, raiser bars, Selle Royal seat. Special Camo edition - + custom Camo wrap (with Fully Charged logo), Hydraulic brakes, Schwalbe Mad Mike tyres. For a non-wrapped or wrapped frame, FC can decipher their own specification. SUPPLY Our mission is to always have completed bikes in stock. By buying components in large volumes and storing them, we can build on demand. This should reduce emphasis on the dealer to hold large stocks but also allows us to manage any warranty or replacement part order immediately. Of course, when trading is established, a forecast would be beneficial to have in place so we can put in place the appropriate resource.

RRP £1965.00

RRP £1945.00

CUSTOM WRAP Our Special edition models have been popular thanks to the cool designs we can create, offering customers a truly unique bike. We have a range of special edition wrap designs which FC can offer/stock but we can create an exclusive design for FC which can only be purchased via them. There would be no additional charge for setting this up. Additionally, we can sense there is an opportunity for clients who really want their very own custom wrap, this might be to showcase their brand, business, favourite design or to match their car. If this is of interest we can discuss a structure and pricing for this service. With social media being so powerful, this level of customisation could strengthen both brands, especially in London - could push the envelope for celebrities on the bike!

ACCESSORIES Accessories are a huge part of the MiRiDER product offering and help to tailor the bike to all customer uses and needs. We stock a large quantity but encourage dealers to keep items in stock to maximise sales.

IN STORE POINT OF SALE We have a large range of shop floor materials to showcase the products and brand - FC can decide and advise what would work best in their store(s). We could amend or embellish the standard artwork with FC's branding or consider other ideas or concepts

INFO STAND

LEAFLETS

FULL BIKE PLINTH

FOLDED BIKE PLINTH

PULL UP BANNER

DOUBLE SIDED BANNER

REVOLVING PLINTH Due to the success of our revolving plinth at the ebike Festival, we realise it could add huge impact for the brand instore. With a partnership, we would be happy to supply a custom replica to best suit Fully Charged’s store environment. Here is an interpretation of what is possible.

MEDIA SUPPORT Our marketing team can produce artwork and campaigns to make potential customers aware Fully Charged are stocking our product range and push test ride availability. We use our dealer location map every day to direct email and live chat enquiries to local stockists - much of our traffic is, in fact, London based. TECHNICAL SUPPORT An initial day can be arranged for our head mechanic to visit and train FC's technical team on site about the bike, problem diagnosis and fixes. Outside of this we can provide video support directly via WhatsApp or Facetime, plus other traditional methods such as a phone call or email.

FINANCIALS We are offering FC the below margins from the outset Bikes

Non wrapped 1-8 bikes Non wrapped 9 bikes Wrapped 1-8 bikes Wrapped 9 bikes Accessories

35% 36% 34% 35%

40%

All MiRiDER branded accessories

Payment 30 days from invoice

Disklok House, Preston Road, Charnock Richard, Chorley, Lancashire, PR7 5HH

Phone: 01257 228242 Email: hello@mirider.co.uk