MiRiDER SPRING/SUMMER 2023

INTRODUCTION MiRiDER is a family-owned business which entered the marketplace in 2019. The six board members are all highly motivated and five of which have been managing a group of family businesses since 1992 in the Car Security, Seasonal Lighting and cable management sectors. The other Director has a vast amount of experience in contract services and hospitality which gives the team collectively a very wide spectrum of experiences in brand building, manufacturing, importing, retailing, marketing, distribution and customer services.

CONCEPTION MiRiDER was conceived due to a lack of design choice in the folding ebike sector, whilst it was clear a good opportunity was available in a growing industry. Capitalising on resource and experience within the rest of the groups companies, we've seen a rapid growth in notoriety and sales thanks to a clean sweep of glowing industry and tech reviews, strong social media campaigns plus continual investment in new accessories and special editions.