MiRiDER

JULY 2022

INTRODUCTION MiRiDER is a family-owned business which entered the marketplace in 2019. The six board members are all highly motivated and five of which have been managing a group of family businesses since 1992 in the Car Security, Seasonal Lighting and cable management sectors. The other Director has a vast amount of experience in contract services and hospitality which gives the team collectively a very wide spectrum of experiences in brand building, manufacturing, importing, retailing, marketing, distribution and customer services.

CONCEPTION MiRiDER was conceived due to a lack of design choice in the folding ebike sector, whilst it was clear a good opportunity was available in a growing industry. Capitalising on resource and experience within the rest of the groups companies, we've seen a rapid growth in notoriety and sales thanks to a clean sweep of glowing industry and tech reviews, strong social media campaigns plus continual investment in new accessories and special editions.

GROWTH Expanding into a new dedicated facility in 2021 has allowed us to structure the business efficiently and more importantly enable the ability to up-scale storage and production as required for 2022 and beyond. Having the showroom and test track features in the same building allows us to host new dealers as an introduction to the brand, for technician training or new product open days. Having our sales and customer service team under the same roof means communication is efficient and helps to keep customer service levels extremely high.

IN HOUSE PRODUCTION This is a critical element to the business as a whole, especially as a relatively new brand to the sector. Having the ability to hand-build a bike from the frame outwards not only allows us to spec the parts and components exactly how we want them, but it also makes our quality control extremely high. The bikes pass through several stages of inspection before, during and after assembly. It then undergoes test rides by the builder and production manager before it is detailed and packaged to the best possible standards. Our five-star rating on Trust Pilot is a testament to our product but also our efficient service and distribution.

NETWORK Our growing dealer network has been a large part of our success and is now over 140 (UK) outlets strong, backed by immediate ordering and support. As we build our bikes inhouse and share a 50,000 sqft distribution centre, handling orders and replacement parts is second nature to us. We support our network broadly from advertising in national print media. We also promote the brand at national consumer shows down to more individual localised marketing on social media, utilising ambassador programmes and key influencers.

OUTLOOK Whilst we are committed to growing our penetration in the UK, we have big aspirations to progress our offering and reach. To succeed in our aims, recruitment in technicians, customer service and development are all ongoing as we strive to launch new models and export to Europe. For companies that join the fold, they can expect a forward-thinking enterprise which takes pride in everything it does and will savour a prosperous journey together.

THE PRODUCT - MiRiDER ONE Our standard bike is great value and boasts a strong specification with emphasis on 3 key elements. Stand out features include casted magnesium alloy frame for strength, custom IP68 weatherproof wiring harness for reliability and single speed throttle collaboration for simplicity. Clarks disk brakes, rear damper, powerful motor and a compact fold, all add up to a striking and practical package.

We also offer a growing range of upgrades for the ‘One’ available as a factory option during build or a retro fit. Our customers have an opportunity to ‘up-spec’ and accessorise their bike to suit their preferences and lifestyle, whether heading off the beaten track or commuting.

THE PRODUCT - MiRiDER ONE The MiRiDER One features include: • Compact, folding in seconds • Weight (inc battery) 17.3kg* • 7AH / 252Wh Samsung battery

• 250 watt rear hub motor • Up to 45 mile range**

• Puncture protection • 2 year warranty

THE PRODUCT - MiRiDER ONE GB3 Introducing the MiRiDER One GB3, our very own take on a geared bike. In keeping with our philosophy of simplicity and rider experience, we scoured the world for complimentary parts to fulfil our objectives. Rather than take the easy, traditional option of moving the hub motor to the front and hanging a derailleur off the back, we wanted to be smarter than that. We wanted to retain the balance and traction a rear wheel hub offers whilst avoiding a bulky and dirty gear set.

Partnering with a specialist supplier in Europe, we have a seamless three-speed, grip shift gearbox, elegantly designed into the crank arm, offering maximum functionality for minimal fuss.

THE PRODUCT - MiRiDER ONE GB3 To enhance the unique gear system, we’ve added a custom belt drive system, which provides a quiet and smooth ride without the oil!

The trio of ratios have been devised to offer a perfect selection; 1st for climbing or riding without assistance, 2nd for typical riding and 3rd for cruising or riding above the 15.5mph cut out.

THE PRODUCT - MiRiDER ONE GB3 Adding to the appeal, we have loaded the bike with a selection of extra upgrades such as • 3 speed crank gearbox system • Belt drive • Hydraulic Brakes • LCD screen with USB charge port

All in all, we are very proud of the GB3. It encapsulates everything anyone has ever asked us for and represents the complete MiRiDER One!

• CNC lightweight pedals • Selle Royal sports seat • Raised and wider handlebars

SUPPLY Keeping bikes in stock is of course our highest priority and every effort within our resource goes into maximising this across our supply chain. With global supply chains challenging and still recovering from the pandemic, we structure ourselves to be agile and ready to react to market demands. It is within our scope to expand our production line capacity with additional build technicians to manage market conditions and absorb new business thanks to our modular build cells and training programme.

For new partners, we can work closely with forecast management to maintain stock levels but as the relationship grows, our large stock holding allows us to react quickly for additional stock.

CUSTOM WRAP Our Special edition models have been popular thanks to the cool designs we can create, offering customers a truly unique bike. The wrap is professionally printed locally on marine grade vinyl using a custom MiRiDER template, then applied to the frame directly by specialists before the bike is built. We have a core range of special edition wrap designs which are a stock item, but we launch new ones periodically to keep the range fresh. If our partners spot a trend or feel a certain design could be successful, we can create an exclusive design for which can only be purchased via their channels. There would be no additional charge for setting this up but a minimum quantity could be negotiated. Additionally, we can arrange ‘one off’ wraps for special clients, ambassadors, showroom pieces or even competitions and charity events which can really boost content for social media. If this is of interest, we can discuss a structure and pricing for this service.

ACCESSORIES Accessories are a huge part of the MiRiDER product offering and help to tailor the bike to all customer uses and needs. We stock a large quantity but encourage dealers to keep items in stock to maximise sales.

IN STORE POINT OF SALE We have a large range of shop floor materials to showcase the products and brand - Retailers can decide and advise what would work best in their store(s). We can amend or embellish the standard artwork with a Retailers branding or consider other ideas or concepts to suit their needs.

FOLDED BIKE PLINTH

FULL BIKE PLINTH

INFO STAND

PULL UP BANNER

DOUBLE SIDED BANNER

LEAFLETS

MEDIA SUPPORT Our marketing team can produce artwork and advertising campaigns to showcase the MiRiDER products and brand at a national or local level. We have a plethora of skill sets and are experienced in all forms of marketing, from TV to Tiktok. We can be as dynamic as needed to support our partners to build awareness or advertise major events and news.

TECHNICAL SUPPORT Our philosophy is to keep the customer happy and our 5 star Trustpilot rating demonstrates our commitment to this, therefore it is important our dealer network are furnished with the knowledge and support to uphold the brands’ reputation. When on board with us, retailer staff can either visit our facility in Wigan, or our Technician can visit their store to deliver technical training in a hands on session. The session will cover everything from fault diagnosis, operational components and fixes.

To handle issues efficiently, we can provide video support directly via WhatsApp or Facetime to achieve a speedy resolution, or other traditional methods such as a phone call or email directly to our inhouse team are available. For bikes that need replacement parts for servicing or warranty, we stock every single component and can work with you to ensure you hold stock of these items to support your dealer network within a few days of them requesting the parts.

MiRiDER, Unit 3 Croftwood Square, Wigan, WN5 0LG, United Kingdom

Phone: +44 (0)1257 228242 Email: hello@mirider.co.uk