Rockfield Media

We produced the annual BWFC merchandise catalogues. These comprehensive 64 page books employed our photography studio, design studio and print production team. We also managed the postage and fulfilment of hard copies to the BWFC database. To cost effectively extend the reach of the merchandise catalogue, we also created an online version which was distributed via email and social media channels. This digital version also contained links directly into the eCommerce pages of the BWFC merchandise website. Within three clicks of receiving the email, a fan could have purchased a piece of merchandise , and many did! We also developed a digital version of the matchday programme. This was emailed to all Bolton Wanderers fans ahead of the game, and it included links to all the programmes advertisers own websites, and also to the club merchandise website. In the first year the club saved enough money to cover all of our fees in the production of the matchday programme alone. Not to mention the generation of even more income, due to the extended reach of the digital version. With a brief directly from the Chairman, we re-designed the Club crest. We took our reference from the vintage version and created a new, unique emblem which was used on the first team shirt, training kits and across all media.

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